Engagement rates are the currency of the social media marketing market.
Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments give your social networks efficiency viewpoint.
That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to assess a social campaign’s roi. However there are a couple of various methods to determine it.
Keep checking out to read more about social media engagement rates– and utilize our complimentary engagement rate calculator to discover how well your accounts are doing.
Bonus offer: Use our complimentary engagement rate calculator to find out your engagement rate 4 methods fast. Compute it on a post-by-post basis or for a whole campaign– for any social media.
What is engagement rate?
Engagement rate is a social media marketing metric that measures the amount of interaction a piece of material (or a campaign, or an entire account) gets compared to reach or fans or audience size.
When it pertains to social media analytics, follower development is essential, however it does not indicate a lot if your audience does not appreciate the material you publish. You need comments, shares, likes and other actions that prove your content is resonating with the people who see it.
What else counts as engagement? You may pick to include all or some of these metrics when calculating your engagement rate:
- direct messages
- discusses (tagged or untagged)
- profile visits
- quote tweets
- link clicks
- sticker label taps (Buy Instagram Verification Stories)
- “Get Instructions” (Buy Instagram Verification account only)
- usage of branded hashtags
Free engagement rate calculator
Are you all set to determine your engagement rate? Our totally free engagement rate calculator will help.
Use the calculator All you require to use this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to begin filling out the fields.
To calculate the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of a number of posts, input the overall number of posts in No. of Posts.
6 engagement rate formulas
These are the most common solutions you’ll need to determine engagement rates on social networks.
1. Engagement rate by reach (ERR): most common
This formula is the most typical method to determine engagement with social networks content.
ERR measures the portion of individuals who selected to engage with your material after seeing it.
Use the first formula for a single post, and the second one to determine the average rate throughout multiple posts.
- ERR = overall variety of engagements per post/ reach per post * 100
To identify the average, add up the all the ERRs from the posts you wish to typical, and divide by number of posts:
- Average ERR = Total ERR/ Total posts
Simply put: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%
Pros: Reach can be a more precise measurement than fan count given that not all your fans will see all your material. And non-followers may have been exposed to your posts through shares, hashtags, and other means.
Cons: Reach can vary for a range of reasons, making it a different variable to control. An extremely low reach can lead to a disproportionately high engagement rate, and vice versa, so make sure to keep this in mind.
2. Engagement rate by posts (ER post): best for specific posts
Technically, this formula measures engagements by followers on a particular post. Simply put, it’s similar to ERR, other than rather of reach it informs you the rate at which followers engage with your content.
Many social networks influencers calculate their average engagement rate this way.
- ER post = Total engagements on a post/ Total followers * 100
To calculate the average, add up all the ER posts you wish to average, and divide by variety of posts:
- Average ER by post = Total ER by post/ Overall posts
Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%
Pros: While ERR is a better method to gauge interactions based on how many individuals have actually seen your post, this formula replaces reach with followers, which is typically a more steady metric.
In other words, if your reach varies often, use this technique for a more precise measure of post-by-post engagement.
Cons: As discussed, while this may be a more unwavering method to track engagements on posts, it does not always offer the complete photo considering that it doesn’t represent viral reach. And, as your fan count goes up, your rate of engagement might drop off a little.
Ensure to see this stat along with follower development analytics.
3. Engagement rate by impressions (ER impressions): best for paid content
Another base audience metric you might pick to determine engagements by is impressions. While reach steps the number of people see your content, impressions track how often that content appears on a screen.
- ER impressions = Total engagements on a post/ Overall impressions * 100
- Typical ER impressions = Overall ER impressions/ Total posts
Pros: This formula can be helpful if you’re running paid content and require to assess effectiveness based upon impressions.
Cons: An engagement rate equation that utilizes the variety of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can likewise be inconsistent. It may be an excellent idea to use this method in combination with reach.
Find out more about the difference between reach and impressions.
4. Daily engagement rate (Everyday ER): finest for long-lasting analysis
While engagement rate by reach measures engagement against maximum direct exposure, it’s still good to have a sense of how frequently your followers are engaging with your account every day.
- Daily ER = Overall engagements in a day/ Total fans * 100
- Typical Day-to-day ER = Overall engagements for X days/ (X days * followers) * 100
Pros: This formula is a great way to evaluate how frequently your fans communicate with your account every day, instead of how they engage with a specific post. As a result, it takes engagements on brand-new and old posts into formula.
This formula can likewise be tailored for specific use cases. For example, if your brand name just wants to determine everyday remarks, you can adjust “total engagements” accordingly.
Cons: There’s a fair quantity of space for error with this approach. For instance, the formula doesn’t account for the fact that the same follower might engage 10 times in a day, versus 10 fans engaging as soon as.
Daily engagements can also differ for a number of factors, including how many posts you share. Because of that it may be beneficial to plot daily engagement versus number of posts.
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5. Engagement rate by views (ER views): finest for video
If video is a primary vertical for your brand name, you’ll likely would like to know the number of people choose to engage with your videos after watching them.
- ER view = Overall engagements on video post/ Total video views * 100
- Average ER view = Total ER view/ Total posts
Pros: If among your video’s goals is to produce engagement, this can be a good way to track it.
Cons: View tallies often include repeat views from a single user (non-unique views). While that audience may watch the video multiple times, they might not necessarily engage numerous times.
6. Cost per engagement (best for measuring influencer engagement rates)
Another helpful formula to contribute to your social networks tool kit is expense per engagement (CPE). If you’ve picked to sponsor content and engagement is a key goal, you’ll would like to know how much that investment is paying off.
- CPE = Total amount spent/ Total engagements
Many social networks advertisement platforms will make this estimation for you, in addition to other object-oriented computations, such as cost-per-click. Make sure to examine which interactions count as engagements, so you can be sure you’re comparing apples to apples.
How to compute engagement rate instantly
If you’re tired of determining your engagement rate by hand, or you’re simply not a mathematics individual (hi!), you might want to consider utilizing a social networks management tool like Best SMM Panel. It enables you to analyze your social networks engagement throughout socials media from a high level and get as detailed as you desire with personalized reports.
Here’s an example of what looking at your engagement data in Best SMM Panel looks like:
Try for free for 1 month Besides showing you your general post engagement rate, you can likewise see what types of posts get the highest engagement (so you can make more of those in the future), and even how many individuals visited your site.
In Best SMM Panel reports, it’s super easy to see the number of engagements you overcame an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous time periods.
Pro idea: You can arrange these reports to be created instantly and remind yourself to sign in as frequently as you want.
A great reward is that with Best SMM Panel, you get to see when your audience is most likely to engage with your posts– and schedule your material accordingly.
What is a great engagement rate? The majority of social networks marketer agree that a great engagement rate is between 1%to 5%. The more followers you have, the harder it is to attain. Best SMM Panel’s own social networks team reported an average Buy Instagram Verification engagement rate of 4.59% in 2022 with 177k fans.
Now that you understand how to track your brand name’s social media engagement, read up on how to enhance your engagement rate.
Usage Best SMM Panel to track and enhance engagement rates across all your social networks channels. Try it free today.